SPEAKERS

Brent Choi

**CEO/Chief Creative Officer**
As a ‘creative’ guy, for years Brent hid the fact he had graduated from one of Canada’s most prestigious business schools. And that he used to be an account executive. And that he won numerous math competitions. Okay, maybe keep that last one on the down-low still. Most recently as CEO/Chief Creative Officer of DDB Canada, Brent uses his unique left-brain/right-brain approach to lead DDB’s total creative product and agency’s overall strategic direction across all offices. Before DDB, Brent spent 3 years in the big apple in charge of J. Walter Thompson’s flagship office where he helped transform them from old school agency into the #5 Cannes Cyber Agency in the World, leading global accounts such as Campari, Rolex, and J&J.
Previously to arriving in NY, Brent helped two different agencies transform into Canada’s Agency of the Year and two others to runner-up AOY, and his clients being named Brand and twice the Marketer of the Year. In 2013, he was the #2 ranked Digital Chief Creative Officer in the World, has 25 Cannes lions to his name, and his work has been featured around the world including in the New York Times, CNN, Forbes, Fast Company and even Sesame Street.
At home Brent transforms back to a proud dad, insane NFL fan, and loving husband. His wife would add “In that order.”

elana chan.png — Elana Chan

**Head of Customer Marketing and Brand & Reputation at Google Canada**
As the Head of Customer Marketing at Google Canada, Elana leads a team whose mission is to help Canadian businesses succeed online. With over a decade of marketing experience, Elana has a deep understanding of what it takes to grow all types of businesses, as she built iconic brands at Apple and Unilever, and also helped scale the startup, Jetsetter, and sold it to TripAdvisor.
Elana is passionate about innovation and likes to challenge people to chase big ideas (think 10X!) - she regularly speaks on panels and advises students on all things tech and marketing. Elana holds an HBA from Ivey, an MBA from INSEAD, and is also a Global Advisor for G(irls)20...because ceilings don’t shatter themselves.

Ali Leung head shot.jpg — Ali Leung

**Vice President Marketing, WW Canada (formerly WeightWatchers)**
As the VP Marketing at WW Canada, and a purpose-driven, digital first marketer, Ali leads a team whose mission is to inspire healthy habits for real life, with as many Canadians as possible.
Prior to joining WW in August 2018, Ali held senior leadership roles at Facebook, where she was the Head of Consumer Packaged Goods and Government, and at Unilever, where she was a Senior Marketing Director. Her years at Unilever involved leading the growth on purpose-driven brands like Dove, Hellmann’s and Becel.
Ali holds an HBA from Ivey Business School at Western, and an MBA from Schulich School of Business at York. She also sits on the boards of Canada Learning Code and Royal St. George’s College.
Outside of work, Ali is married with two kids, an avid cook, and enjoys long walks and cuddles with her super cute Goldendoodle.

Scott Cooper

President & CEO at truss beverage company

Scott Cooper is an experienced business leader, marketer and innovator with a track record of breathing new life into businesses and brands. He is driven by the talent of the people surrounding him, striving every day to lead with the values he looks for in his team - integrity, empathy and resilience.

By virtue of his passion to always be learning, Scott is at the forefront of an industry that is still trying to master its own rules. The multitude of possible uses for the cannabis plant and the potential to positively impact on the lives of consumers (without asking them to change their behaviour), saw Scott commit to the concept of Truss Beverages long before it was even a reality.

Backed by the heritage of two industry leading companies, Scott is challenging traditional perceptions of innovation to build a new ecosystem that is nimble, responsive and focused solely on the needs of the consumer. He believes the industry’s best asset for innovation is the abundance of ideas and energy of talent that lies with startups and entrepreneurs, and he’s not afraid to embrace this. Relentless, consumer-driven innovation at every level of the business will be the mantra that sets Truss apart from its competitors.

Scott welcomes the drive from regulators on responsible usage. He is committed to putting education at the heart of all marketing and communications activity within the industry, to help consumers understand how to use cannabis responsibly, as well as the myriad of possibilities associated with beverage products.

At heart, Scott is an adventurer who loves all things water. When he is not at work, you’ll find him surfing, scuba diving or hitting the ski slopes with his family.

PANELISTS

Matthew Sicoly

Director of Customer Success, Together Platform

Matthew Sicoly is an Ivey Alumni (HBA 2015) who has focused his career on digital marketing, strategy & customer success. He is currently the Director of Customer Success at Together Platform, a fast-growing startup in Toronto that offers mentorship software to support knowledge sharing within organizations. Prior to this role, Matt spent his last 5 years at both Google & Facebook, helping support companies grow their business & pivot to the digital world. Outside of work, Matt is passionate about the health & fitness space and being the best dog dad to his new puppy Penny.

Sophie Shay

**Director of Digital Media & Data Strategy, Procter & Gamble Canada**
Sophie has spent her career at P&G leading business turnarounds in the beauty care sector for Canada and creative campaigns and product innovation plans for markets around the globe. In her current role as Director of Digital Media & Data Strategy at P&G Canada, Sophie leads a team tasked with helping future-proof the company in the ever-evolving digital media space, raising the bar on organizational brand-building capabilities and driving constructive disruption in the industry.
Sophie calls Toronto her adopted hometown, and lives with her husband (fellow Ivey HBA grad) and their two girls (a 2 year old human toddler and a 5 year old rescue dog from Greece).